Pantone Color of The Year 2023 - Viva Magenta

Pantone Color of The Year for 2023 has been announced as Viva Magenta! Let’s take a look into this exciting color and some of our favourite Magenta fashion looks and prints to see what we can look forward to and expect in 2023!

Magenta has been a popular, bold color used throughout fashion for decades. It is known for its color versatility- being defined as a rich combination of red and violet tones, with pink hues. Magenta is known to be a color that radiates vibrant warmth, reflecting feelings of kindness, love and generosity.

The color Viva Magenta was chosen by Pantone for the prestigious title of Color of The Year for its vibrant and bold expression of strength and spirit.

“Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength. “ 

-Leatrice Eiseman, Executive Director, Pantone Color Institute

This fun, bold color is a fun tone for fashion and prints. It has been previously spotted throughout runway shows creating bold, statement pieces from some of our favourite designers. 

We’ve rounded up some of our favourite recent Magenta looks from the runway from previous years as a preview of what we can expect to see throughout this year with this exciting color!

Paris Fashion Week SS23 - Rick Owens

Milan Fashion Week SS23 - Gucci 

London Fashion Week SS23- Nensi Dojaka

Tom Ford - Fall 22 RTW Collection

SS23 - Versace

SS22 - Giambattista Valli 2022

Zuhair Murad- FW 22 Collection

	Katie Kelly
	Katie Kelly is a recent Textile Design, and Business and Marketing Graduate from Scotland. She loves travelling, exploring new places and doing anything creative. While studying, Katie specialised in printed textiles, and loves creating all types of prints and patterns, especially experimenting with colour and texture!