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Try a new color scheme with Viva Magenta!

Still aglow from the hot pink hue that dominated 2022, we're ready for Viva Magenta, Pantone's bolder and more sophisticated pick for 2023's Color of the Year!

Plumager®'s prints are easy to recolor for your latest collection, but it can be hard to know how to use such a bold hue. Using classic color theory, we explore some potential color schemes to get you started using Viva Magenta!


Viva Magenta Analogous Color Scheme

An analgogous color scheme uses colors directly next to each other on the color wheel for an easy to use and widely appealing design. This fun graphic floral print dress from Essentiel Antwerp is a perfect example of analogous colors.

Essential Antwerp Graphic Floral Print


Viva Magenta Complementary Color Scheme

Complementary colors are directly across from one another on the colorwheel, and make for a harmonious combination. Dolce and Gabbana uses complementary colors to striking effect in this quirky sushi print dress.

Dolce and Gabbana Sushi Print Dress


Viva Magenta Complementary Color Scheme

A monochromatic color scheme uses different tones of the same color. This bold floral print from Dries Van Noten sets monochromatic blooms against a more subdued cream background.


Dries Van Noten Floral Print



Viva Magenta Square Color Scheme

A square color scheme uses four colors evenly spaced around the color wheel, giving a wider range of colors for a more dynamic look. Never a brand to shy from bright color schemes, Farm Rio dives right into a square color scheme with this bold floral.

Farm Rio Printed Dress

Experimenting with new color schemes is a great way to update any print! If you find yourself stuck, try a color palette generator like Adobe ColorCoolors, or Paletton. They can be a great resource to quickly generate new ideas and color stories.

Ready for a Viva Magenta print? Plumager® can recolor any print just for you!

Request access now to browse the print library!

Plumager Fashion Textile Print Trend Blog

Danielle MacIndoe

Plumager®, Inc. was founded by Parsons School of Design alumna Danielle MacIndoe. Danielle has worked with many top brands and companies in her career in print design. She hopes to expand Plumager®, Inc. into one of New York’s top print design studios.
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1 comment

  • Such an interesting range of colour palettes to explore. I’d not heard of Paletton before so definitely checking that out!

    Kate Frances

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